Again, very positive. We got 48,000 entries in the game, including 40-45% recruited by the viral device. The site has generated 77,000 unique visitors and 490,000 visits, for a total duration a little longer since the operation began on 1 October and ends these days. The game has been well emphasized the gameplay since the game was available on video, the environment is therefore closer to the maximum of true video game. .

Both operations have responded to slightly different logic. In The Godfather, you’re in the launch event of a game, whereas with FIFA, for which a new version comes out every year we try to establish a constant relationship with the players. They have also been relayed differently. For FIFA, the device was primarily relayed on the site of Electronic Arts, the official website of the game and that of our partner, the Caisse d’Epargne. The Godfather had him, in addition, media partners such as Yahoo Games. It was also relayed to the sites of our partners, Pioneer, which provided some lots at stake, and Creative, also sponsor and who provided its e-mailing.

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